Dear Friends,

As we step into 2025, we at ASR Media are proud to reflect on a year filled with meaningful collaborations, creative milestones, and shared successes.

We have five simple tips to keep in mind as you prepare for your next video interview, designed to set you up for success in front of the camera. 

What comes to mind when you picture creating a video for your brand? Let us guess — cameras, lights, directors, microphones, and interviews. These are all key parts of the filming process, AKA production. There is, however, immense value in the post-production process, which comes after we turn off the camera. This is where your brand video truly comes to life. 

Explore the dynamic roles within ASR Media's full-service video production team. Led by President Katie Santana, our dedicated professionals, including producers like Stephanie Mettler and directors of photography like Ethan Arner, collaborate seamlessly to bring your creative vision to life with exceptional quality and expertise.

Bastian Medina, a Cinema, Television, and Media Production major from Kutztown University, shared his enriching Fall 2023 internship experience at ASR Media. During his time, he engaged in diverse film shoots, honed video editing skills, and handled professional equipment, gaining invaluable insights into production processes and client interaction. Exploring new locations and diverse shoots made his internship unforgettable, recommending it to aspiring students seeking hands-on learning opportunities.

ASR Media, with extensive experience, offers expert guidance for businesses seeking the right video production partner. In this blog, discover crucial questions to ask potential companies that can aim in informed decision-making for impactful video creation.

Your inside look into the Lehigh Valley's finest stories and events, The PEAK TV, is back again for their 24th season in partnership with St. Luke's University Health Network! Tune in this December on WFMZ Channel 69 – you won't want to miss it!

ASR Media Productions has become the new owners of Fig Lehigh Valley. Stay tuned for the upcoming release of the newest edition coming September 7th!

Thank you to the Greater Lehigh Valley Chamber of Commerce featuring our 10-year anniversary in the April edition of Connections.

At ASR Media Productions, we believe that professional development is a key part of our success as a team, production quality, and client relationships.

Check out this list of some of our favorite locations that we’ve traveled to for our clients!

An employee testimonial is a short interview with a current employee where they share their experience at a company. The information they share can include their typical day, projects, company culture, career path, and more.

Wishing you a healthy and happy holiday season, check out the #ASRTeam’s wishlist to Santa for this year!

Meet Sara Viteri, producer of ASR Media Productions Emmy award-winning program The PEAK TV and host of PEAK On the Street.

Join hosts Ashley Russo and Mike Mittman for the premiere episode of The PEAK TV’s 20th season on Monday, June 6 at 6:30 PM on WFMZ - Channel 69.

ASR Media Productions works with clients throughout the editing and review process to ensure the end product aligns with their goals. Our video production services include commercials, corporate and community stories, testimonials, and motion graphics which involve different start points for our ASR Team.

Meet Madison McCormac, Junior Editor for ASR Media Productions. Madison always felt passionate about being behind a lens.

What a year it’s been and what a year it was! Our collective hope as we turned the calendar from 2020 to 2021 was infectious. It helped set the tone for what has been the most transformative, challenging and rewarding year since ASR started back in 2012.

Meet Ethan Arner, Lead Camera and Editor for ASR Media Productions. Discover how Ethan joined entered the video production field.

Discover the organizations, people, and places coming up in Season 19 of The PEAK TV.

Discover how Krysta Gunderman supports ASR Media Productions behind the scenes.

Since its inception, Ashley’s vision for Unscripted has remained the same: to share tales of success and generate relatable dialogues regardless of a person’s path or background.