The Power of Employee Testimonials
If you’re a regular Insider Insight reader, you already understand why client testimonials are important to any organization’s marketing success. A potential customer is likely to trust an existing customer on the quality of your service, no matter what type of business you run.
The same logic applies to potential new hires. Job candidates trust a company’s employees 3x more than the company itself to provide credible information about working there, and when candidates are applying for a new job, they want a full picture of what the job will be like. The solution to this challenge is simple: employee testimonials.
Check out these testimonials from St Luke’s University Health Network’s Career Starts Here campaign.
An employee testimonial is a short interview with a current employee where they share their experience at a company. The information they share can include their typical day, projects, company culture, career path, and more.
Using employee testimonials is a premier way to stand out as an employer. A firm’s reputation as a good employer greatly impacts candidates’ decisions to apply; in fact, 84% of people say it affects whether or not they apply for a position. If someone is going to tell your organization's story, it should be your employees. They know the employee experience in and out and will be able to communicate why it’s great to potential hires.
Watch another example of employee testimonials from the team at St. Luke’s OMS.
The team at ASR Media Productions is equipped with producers who can capture employee testimonials that will make your workplace look irresistible. Beyond the testimonial itself, our videographers will take impressive b-roll footage of your workplace and go above and beyond with drone footage of your facilities. All of these components complement each other when the ASR editors craft your organization’s story, certain to attract exceptional new employees.
The real trick with employee testimonials is to convince potential candidates that your job conditions are as accurate as you’re telling them. Think of it like a tour of a house you’re considering buying— you haven’t moved in yet, but you can determine if you see a future for yourself in the house. It’s logical for candidates to want this sort of information, so if you want to attract top talent, it is best practice to provide it to them.
Take employee testimonials as the opportunity to turn your mission statements and values into real, tangible stories. With help from the ASR Media team, you can create narratives that will make candidates want to work for you. You will enrich your company for years to come by investing in employee testimonials. Submit a request to work with us here.