Transform the Patient Experience through Video
The healthcare industry is a profoundly human business built on relationships, trust and knowledge. Professional video marketing content is the premier way to sow these relationships before a patient or new employee walks through the door.
Since its founding, ASR Media has been deeply tuned into the healthcare industry through its long-standing partnership with St. Luke’s University Health Network. The ASR Media team is well-equipped to help your business build a strong brand identity and forge connections with potential patients, partners, and new hires. Keep scrolling to discover some tried-and-true video formats for supporting the healthcare industry.
Patient Testimonials
For someone nervous about an upcoming treatment plan or procedure, a testimonial from a satisfied patient is truly powerful. Seeing and hearing from a patient with the same diagnosis and a positive experience with your team might be the deciding factor in booking an appointment. In the video below, a patient from Good Shepherd talks about his positive experience working with their rehab team.
Meet the Team
As stated earlier, the healthcare industry is all about trust and relationships, and patients are more likely to choose healthcare providers they trust or feel connected to. There’s no better way to establish a strong foundation for this connection than with a “meet the team” style video. Whether the video focuses on a single doctor or a whole team with shared expertise, this style is effective for helping patients feel confident in your team’s care. Hear Ashley discuss her position and how she has developed her career at St. Luke’s.
Recruiting
A healthcare organization is only as good as the people on its team, so you should invest in recruiting the best. Video will help you communicate your state-of-the-art facilities, updated medical technology, and inviting culture. You can also include employee testimonials in recruiting videos, where a current employee talks about their experience at your company. St. Lukes was able to promote their expansive Interventional Radiology Department for prospective employees.
Patient Education
Education through video is a compelling, memorable way to ensure patients are getting the right information and following treatment plans. How often have you gotten directions from a doctor at the end of an appointment and forgotten the information as soon as you leave the office? Sending a patient home with a link to a video that accompanies written instructions they can revisit as needed is a great way to combat this problem. The Burn Prevention Network used our services to create a public service announcement highlighting ways to prevent babies from burn injuries.
Training Materials
High-quality, updated training videos are essential in any industry, especially healthcare. Videos with real-life scenarios will create a more engaging training process, giving new employees a visual aid to assist in remembering any new information. Video is also a perfect way to convey new training information on technological advances or developments in medical knowledge. Clinical Care Options developed an educational training video featuring gender-neutral language scenarios with a transgender patient.
These examples illustrate just how powerful video can be in the healthcare industry. And don’t forget: any video created by ASR can also be transformed into social media content! We’re all about taking your brand the extra mile — contact us today to start brainstorming innovative video solutions.