Why Video is the Ultimate Tool for Product Marketing

Did you know that 90% of consumers watch videos when deciding what to buy, and 64% are more likely to purchase after watching a product video? This makes product videos essential. They can show your audience how to use a product, highlight features, and engage with them differently than traditional advertising. They can enhance brand awareness, boost SEO, and foster customer connections.

By partnering with ASR Media to create product videos, you can effectively convey your message and turn potential customers into loyal supporters. Explore the different types of product videos to find the best fit for your business.

Product Introductions

This type of product video does exactly what the name says: they allow your customers to get to know your product before it’s in their hands. Product intros are a perfect way to show customers how your new product can meet their needs. 

Tutorials 

Tutorials are ideal for products that require more in-depth explanations. Whether it is through the use of motion graphics, interviews, or voice-over, the team at ASR will work with you to create the best format for your business. With tutorial videos, you’ll show your customers that you are invested in their enjoyment of your product.   

Product Testimonials

Similar to employee testimonials and client testimonials, customer testimonials add credibility to the quality of your product. These videos feature a real user alongside the product. They might share why they like the product, how it improved their lives, or tips for other users. These can convince a consumer potentially on the fence about a purchase. 

New Feature Announcements

These are especially useful to companies offering software, apps, or any technologically advanced products. As you work out bugs, improve user experience, or announce new features, you can communicate these updates with consumers through video. 

Take it from us—product videos are a worthy investment in your brand. A well-crafted product video will grab attention, boost engagement, and drive sales. Longer product videos can even be repurposed into engaging social media content! Contact ASR now to start planning your next product video.