Three Questions to Ask a Video Production Company Before Hiring

Consumer demand for video content from businesses is at an all-time high. According to a report from HubSpot, 87 percent of video marketers say that video content has increased website traffic, and 80 percent claim that video content has directly increased sales.
We know you want to create impactful visual stories to reach your target audiences but may not have the capability and expertise to produce a high-quality, professional video. This is where selecting the right video production company comes into play.
If this is your first expedition into video production, there are a number of factors to consider when determining which production company aligns best with your project’s goals and your business’s core values.

With over a decade of experience in video production, ASR Media seeks to equip our clients and community with the tools to choose the production company that best fits your business’s needs.  

Here are our recommendations for the most important questions to ask a potential video production partner:

What types of videos do you produce?

Asking what types of videos a company produces ensures they have the capabilities to deliver the exact product your organization is looking to create.

Each video production company has its own set of expertise. The first company you meet with may be an expert at commercials, while the following company is a master at client testimonial videos. 

If you’re unsure of which type of video you’d like to create, you may be interested in connecting with a production company like ASR Media, an authority in the industry with experience producing all kinds of videos. Click to see past examples of ASR Media’s corporate videos, testimonials, event videos, talking head videos, drone footage, commercials, social media video content and motion graphics.

Do you have a studio we can use to shoot our video?

Filming location impacts everything from lighting to sound, and knowing all the production company’s resources at your disposal is essential. Do they have access to a studio? Do they specialize in fieldwork?

The ideal filming location depends on the type of video content you’re looking to produce, and it’s necessary to confirm the production company can capture the footage to bring your vision to reality. At ASR Media, we have a dedicated office space with a studio and various filming backgrounds, and offer additional flexibility with the ability to film indoors, outdoors and on location.

How will my project be managed?

Some companies outsource employees to oversee projects, while others have in-house team members. Many video production companies are only individual or two-person teams.

If this is your first time working with a video production company, it’s crucial to get clarity about the management of your project and the production company’s level of involvement. For example, at ASR Media, each project is assigned a dedicated producer involved in every step of the production journey, from the initial meeting to scripting, interviewing, filming and editing. Not only do we have a dedicated producer, but we also have two to four-person crews who are on-site during shoots to ensure every aspect, from lighting to scripting, is of the highest quality.

BONUS QUESTION: Who has video ownership?

Video ownership rights are different in every production company and situation. In some cases, the client has the rights to the final deliverable video. In others, the production company owns the final video and leases it to the client. In another potential scenario, the contract gives the video production company ownership rights to the final video while raw footage rights are granted to the client, or vice versa. 

We advise explicitly defining ownership rights in your contract with the production company, including clarity on whether copyrights are for domestic or worldwide use only.

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ASR Media’s team of professionals partners with organizations and individuals in the Lehigh Valley to create visual stories that spark relationships between a brand and its key audiences.

Ready to get started? Contact us today to begin your journey.