The Transformative Post-Production Process

What comes to mind when you picture creating a video for your brand? Let us guess — cameras, lights, directors, microphones, and interviews. These are all key parts of the filming process, AKA production. There is, however, immense value in the post-production process, which comes after we turn off the camera. This is where your brand video truly comes to life. 

Post-production encompasses everything that comes after shooting. It includes sound design, editing, color grading, and graphics. Without post-production, your brand video would be a long, simple, unedited video without a strategic vision. Thanks to this process, our talented editors can clearly convey your story and strategy to your target audience.

Editing is arguably the most important step in the post-production process. It’s where your footage becomes a cohesive video, and it informs everything that follows. 

Here’s an example: one of your interviewees gave us an awesome sound bite summarizing how your organization has made a difference in their lives. After hearing their story, we know we want to use it in the video but don’t know when or how much. Will we play it under a B-roll clip? Will we use their whole three-sentence story or only a snippet? Should we use it to introduce the video, or does it work better as a final thought? 

These are all questions that can be answered after raw footage is edited. Editing allows your video to start to come together like a puzzle. Later post-production steps, like color grading, motion graphics, special effects, and music, will fill in the missing pieces. 

Graphics are a great way to emphasize important points in your video, especially numbers. When viewers can see these points, they are more likely to remember them and associate them with your brand in the future. At ASR, our skilled editors use advanced technology to create beautifully branded motion graphics for video. 

Post-production is the most important part of reaching your strategic vision through video. This process makes compelling stories, prominent branding, and clear messages possible. When you invest in expert video marketing, which includes indispensable post-production services, you are investing in bettering your brand and making your story known. ASR exists to deliver these promises to our clients—contact us to begin your next video project today.