ASR Media Productions Welcomes Newest Production Team Member

Sara Viteri joins the award-winning video and television production company.

Emmy award-winning ASR Media Productions (ASR Media) recently announced their team has grown. Sara Viteri is joining ASR Media as a producer. 

Viteri joined ASR Media Productions in February 2022. In her role, she is largely responsible for producing the company’s television programs, The PEAK TV and St. Luke’s HealthNow. Along with producing stories, scriptwriting, and managing guest logistics and interviews, Sara is an active participant in community events throughout the Lehigh Valley. 

“ASR Media is excited to welcome Sara to the team,” said Katie Santana, Vice President of Production & Operations, ASR Media. “Her experience will bring a new and diverse perspective to ASR Media’s television programming. As a result of Sara’s engagement, there are already some exciting changes coming to The PEAK TV this season.” 

The start of Vieri’s career was unconventional. She began modeling shortly after high school and soon took a leap of faith by producing a fashion show for the Sabor Latin Festival in Bethlehem. It was a huge success and led her to make some big changes on her career path. She went on to produce and co-direct a musical that was featured at the Mauch Chunk Opera House in  Jim Thorpe, and the Philly Fringe Festival. In 2018, she produced a movie that won multiple awards, including the New York Short Film Festival, Best Global Shorts, and the Reading Film Festival. 

“An opportunity to focus on the community, health, nonprofits, and work-life balance, ASR fits my lifestyle like a glove,” stated Viteri. “I am blessed to be working in an industry I love while making a difference telling meaningful stories. I can't wait to see where this new journey takes me.”