Sara Viteri joined ASR Media Productions in February 2022 and is now a 1-time Mid-Atlantic Emmy® nominee largely responsible for producing the company’s television programs, The PEAK TV and St. Luke’s HealthNow. At age four, Sara left Ecuador and moved to the United States where she grew up in New York and moved to the Lehigh Valley as a teenager. Sara worked as a model with experience in runway, commercial, theater, film, and catalog. A self-starter by nature, Sara aligned herself with production and director mentors, eventually creating many successful projects on her own. Over the past fifteen years, she produced a fashion show at ArtsQuest for the Sabor Latin Festival and produced and co-directed an original musical called “As the Matza Ball Turns,” which was showcased at the Mauch Chunk Opera House in Jim Thorpe Pennsylvania, and the Philly Fringe Festival in Philadelphia. She also produced “Life Happens, Then You Cry,” which won awards in the NY Short Film Festival, Best Global Shorts, and Reading Film Festival.

Sara currently sits on the board of FiFo (Fade In/ Fade Out), a filmmaker’s consortium, and has multiple new projects in the works. She believes ASR's culture aligns perfectly with her goals - focusing on community, nonprofits, and work-life balance. When she isn't on set or coordinating stories, Sara can be found attending many events throughout the Lehigh Valley and influencing her followers on things to experience around Eastern PA.

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