That's a Wrap on 2020
As 2020 comes to a close, we find ourselves reminiscing about a very momentous year. A typical March found our team gearing up for the Valley’s spring event season, working on new The PEAK TV and St. Luke’s HealthNow seasons, and helping old and new clients better reach their audiences through video content. All that came to a screeching halt this year and we, like you, didn’t know what the future would hold.
Enter the pivot. An old word with a drastically new meaning in the post-COVID world. Within weeks, our ASR team had a new mission - tell uplifting, heartwarming stories from around the Valley during the strange, stressful time. We created Virtual in the Valley, a weekly series with roots in our own The PEAK TV and John Krasinski’s Some Good News. Using our social channels when online use was reaching new heights, we shined an optimistic spotlight on local heroes and gamechangers, those people putting others needs and care before their own. It was an instant hit and we are so proud of the difference it made during the early weeks of the pandemic.
As our new reality began settling in, organizations who had postponed those important spring events sought a new way to connect our community. With lots of trials, and a bit of error, we soon found ourselves at the forefront of virtual event production. Along the way, we uncovered another way to make an impact for clients and our valued nonprofits. With over 40 very successful virtual events under our belt there is still a lot to learn but we feel our team has truly perfected the art and proudly offer various levels of high quality, engaging virtual production services for our clients.
Words cannot express our gratitude to you, our valued clients, for trusting us to share your stories this year. Here’s to 2021 and facing new challenges and opportunities together.
Stay safe and be well.