Testimonials are short interviews with past clients as they share why others should support your business. Hearing from real clients as they share their personal experiences with your company encourages others to engage with your business.

Testimonials are a candid, genuine way to show your audience why others LOVE your company. Hearing from a real client can inspire someone who may not know about your company to reach out. They also perform really well online, and depending on the testimonial, they can be very fun and lighthearted!

A testimonial can be from anyone who has had a significantly positive experience with the service or care of a company. This can be someone who had surgery from a hospital and was thrilled with the results or someone who has worked directly with a non-profit and wants to encourage others to donate or get involved.

Testimonials are usually around 60-90 seconds, that way they perform better on social media platforms.