Nonprofit FAQs
Does ASR produce nonprofit videos at a reduced cost?
Yes! ASR understands that non-profit organizations may have limited budgets so to help tell their story and spread awareness, we offer discounted prices to help aid them in their mission.
Why should my nonprofit invest in video content?
Your nonprofit should look into creating video content because it is a great way to get the word out about your organization and what it does for the community.
How can videos support fundraising efforts?
I think having video content is a great way to aid in fundraising efforts. The videos help educate the public on why they should donate, where their dollars go to, and the other ways your organization will utilize the funds raised. When people “see” their efforts rather than just hearing about them, there could be a higher chance of them donating or offering their support.
Is there an appropriate length of time a video should last?
The length of your video will range between :30 - 3:00 depending on what you are trying to accomplish. If you want a quick :30 commercial to put on social media or play on local television programs, this would be a great “call to action” for a specific event or even just a general PSA. If you wish to go into detail and tell “your story”, an overview video that is between 2:00 - 3:30 would be a good option. It tells the story and keeps the attention of the viewer.
How can I repurpose my video?
Yes and we highly encourage this if you are able. By creating an overview video perhaps 3 minutes in length, you could create three one-minute shorts and separate it by subject, interviewee, etc. This can be used in so many ways on your website, on social media, or even in email blasts.
How often should I update my video content?
You should update your video content as you see fit. For example, if your organization changes its name, gets a new logo, changes locations, etc., these would all be big changes that the public should know about and what better way to educate them than to show them!