ASR Media Wins ATHENA 2024 Organizational Leadership Award
The annual awards, presented by the Greater Lehigh Valley Chamber of Commerce’s Women’s Business Council, honor local leaders and organizations that strive to empower, inspire and uplift women.
Emmy® award-winning ASR Media received the ATHENA 2024 Organizational Leadership Award, which recognizes organizations that support, develop and honor women leaders, at the ATHENA Awards Celebration on Tuesday, Oct. 29, at ArtsQuest at SteelStacks.
“This honor is a true reflection of the commitment of our team, 80% of whom are women, and recognizes our dedication to fostering leadership and professional growth within our company,” said ASR Media’s President Katie Santana. “We are honored to be part of an organization that champions inclusivity and actively supports the next generation of women leaders, not only within ASR Media but throughout our community. We’re equally thrilled to be recognized alongside this year’s other outstanding honorees, Vicki Doulé and Chloe Cole-Wilson, who are doing inspiring work and making a difference in the Lehigh Valley.”
The prestigious ATHENA Award, presented annually by the Greater Lehigh Valley Chamber of Commerce’s Women’s Business Council since 1981, actively shares ATHENA International’s mission to support, develop and honor women leaders, inspire women to achieve their full potential and create balance in leadership worldwide. With more than 8,200 recipients, spanning over 500 regions, representing 48 states, and 11 countries, ATHENA International celebrates those who open doors of leadership opportunity for women and girls around the world.
ASR Media exemplifies a commitment to empowering women and fostering professional growth. The organization highlights the power of diversity and inclusivity in leadership. ASR Media’s investment in professional development is evident in the success of its employees, many of whom have participated in leadership programs like the Greater Lehigh Valley Chamber of Commerce Women’s Business Council’s Women2Women Leadership Development Course.
Beyond internal growth, ASR Media is deeply involved in the community, partnering with organizations like the United Way of the Greater Lehigh Valley, Girl Scouts of Eastern Pennsylvania, and St. Luke’s University Health Network. These collaborations foster leadership opportunities for women and girls, extending the organization’s impact beyond media. Through its acquisition of Fig Lehigh Valley, ASR Media amplifies local voices, celebrating the achievements of entrepreneurs and community leaders in the Lehigh Valley.
ASR Media also supports nonprofits by creating videos that raise awareness and drive social change. By showcasing stories local organizations, ASR Media uses its platform to highlight essential social issues and promote community involvement. Dedicated to community enrichment, the organization regularly sponsors local events and cultural festivals, underscoring its role as a catalyst for positive change in the Lehigh Valley and beyond. Through storytelling and impactful partnerships, ASR Media is committed to inspiring the next generation of female leaders and contributing to a stronger, more inclusive community.
Other award recipients include ATHENA Leadership Award winner Vicki Doulé, Lehigh Valley executive lead and vice president of distribution channels at Capital Blue Cross, and ATHENA Emerging Professional Award winner Chloe Cole-Wilson, program supervisor at Silk Lehigh Valley. The ATHENA and ATHENA Emerging Professional Awards honor individuals who demonstrate excellence, creativity and initiative in their business or profession, who provide valuable service by contributing time and energy to improve the quality of life for others in the community and who actively assist other women in realizing their full leadership potential.
Learn more about the ATHENA Leadership Awards by visiting www.athenainternational.org/leadership-award-events.