ASR Media Drops ‘Productions’ From Its Name, Unveils New Logo

Emmy® award-winning ASR Media unveiled its refreshed company brand and logo. The announcement follows ASR Media’s tenth year in business and reflects the company’s decade-long evolution into the top media company in the Lehigh Valley region and beyond.

"As we unveil our refreshed logo and brand, we're not just celebrating a new look. We're honoring a decade of unwavering commitment to our mission,” said Ashely Russo, ASR Media’s owner and president. “Our updated identity mirrors our journey, growth, and the values that have guided us since the beginning. Just as we've evolved over the past ten years, so too has our brand, now serving as a visual representation of our continued dedication to delivering exceptional narratives. Here's to the next chapter in our creative journey."

While its logo and brand design have been refreshed, the company is still committed to producing quality content that nurtures relationships between clients and their key audiences. Additionally, ASR Media continues its mission to make a difference in the local community by sharing important stories and giving back.

Over the last ten years, ASR Media created over 7,000 videos, produced more than 250 television episodes, won seven Mid-Atlantic Regional Emmy® awards, received 26 Emmy® nominations and garnered over ten million online impressions. In 2023, ASR Media acquired the quarterly publication Fig Lehigh Valley, releasing its first issue in the fall. For the past decade, Fig has been telling stories of small businesses and nonprofits in the Lehigh Valley through a thoughtful, curated print magazine and a strong social media presence. Its Spring 2024 issue is slated to launch in March.

In addition, ASR Media worked with various community partners and early adopters of its services, such as  St. Luke’s University Health Network (SLUHN), Greater Lehigh Valley Chamber of Commerce, Lehigh Valley Style, American Hairlines, and the United Way of the Greater Lehigh Valley (UWGLV). Most recently, Discover Lehigh Valley sponsored The PEAK TV's 'Peak at the Valley' segment, offering viewers deeper insights into the region's exciting and historic locations. 

ASR Media was born from a passion project between SLUHN and Russo, which would soon become The PEAK TV that airs on WFMZ-Channel 69.  From her experience, Russo identified the need for a production company in the Lehigh Valley and created ASR Media. 

Russo’s partnership with SLUHN has stayed strong over the years, with ASR Media also producing an informative health series, St. Luke’s HealthNow. Its 46th episode recently aired on Monday, January 15, 2024, at 6:30 p.m. ET. The series gives viewers a deeper look at SLUHN’s practices, including new technological advancements, patient services, and more. The PEAK TV continues to thrive, now gearing up for its 24th season. 

Currently, ASR Media continues to produce quality content, including corporate and nonprofit overviews, exciting event coverage, stunning drone footage, and compelling employee and client testimonials. ASR Media’s core principles are better reflected in its updated brand design and revitalized logo, which was designed by ASR Media’s Vice President of Post Production Abby Mutschler.

Learn more about ASR Media’s decade in business by visiting www.asrmediaproductions.com/news-blog/2023/1/30/asr-media-productions-celebrates-ten-years-in-business.