A motion graphic is an animation that typically brings text, logos, or infographics to life. 

Any brand information like fonts, color palettes, company logos, and any specifics you may want to see! 

Motion graphics add visual diversity to a project, energizing the video and keeping the audience engaged. 

The first step would be to decide what content needs to be animated. The editor then gathers any assets, color palettes, or fonts to properly brand the graphic to fit the organization and theme of the video. After that, the editor will use a program like Motion or After Effects to develop a custom motion graphic.