The Power of Connectivity and Communication Through Video

With an abrupt shift to remote culture amid Covid-19, video became more valuable than ever. Everyone found a new pastime when forced indoors last spring: streaming video content. People now spend 25% of their TV time streaming something. Approximately 142.5 billion minutes a week are now spent absorbing videos - an increase of nearly 75% from 2019 (Forbes, 2020).

Even though social distancing and isolation severely restricted our ability to connect, video bridged a gap that only human interaction can fill. The #ASRTeam quickly shifted in an entirely virtual world - helping clients adapt to the “new normal.” We realized that we could use our skills to offer the Lehigh Valley new opportunities to create and foster relationships when needed most with compassion and sensitivity. 

Check out the behind-the-scenes filming of the Virtual Lehigh Valley Food & Wine Festival below!

From virtual events to testimonials, commercials, and beyond, ASR Media continuously connects clients with their audiences, providing confident solutions that help them execute their jobs effectively. When the Lehigh Valley began reopening, our team brought the creative energy, ideas, and guidance clients needed to share their message. We not only delivered a platform for client voices but also amplified them beyond their usual reach, exceeding goals. Virtual chat rooms help event attendees engage with one another, producing a personal touch that people crave.

In fact, ASR Media will produce 63 virtual events by July 2021!

“We found an opportunity - as a solutions-focused company - to continue supporting our clients through a very difficult time in the best way possible,” reflected Ashley Russo, President and Executive Producer of ASR Media Productions. “Necessity is the mother of invention. ASR Media Productions will not give up finding new ways to support our clients, and we will always use our skills to multiply their impact.”

Many things are now operating differently, and life - at least for the near future - isn’t what anyone would have expected. Despite all the challenges, ASR makes it easy to maintain and expand relationships, through a screen. Our goal is to create meaningful and impactful content that reaches audiences every time. 

With detailed run-of-shows, live-streaming opportunities, and a dedicated team of videographers and editors, you can trust ASR to tell your story. Learn more about ASR Media Productions’ post-pandemic process and work with us.